Microsoft va distribuer ses produits sur la plateforme Eptimum

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Publié le : 19/12/2010 vers 12h par :
Gilles SALOMON

Microsoft et Eptimum ont décidé de s’associer dans un projet-pilote de distribution. L'éditeur va ainsi distribuer l’ensemble de ses produits sur la plate-forme Eptimum en France. Dans le cadre de cet accord de distribution-pilote, Eptimum distribuera les produits Microsoft en téléchargement, aussi bien auprès du grand public que des entreprises et des revendeurs.

Au travers de cet accord pilote, Microsoft prend en compte l’évolution de la distribution du logiciel en France vers le téléchargement. La distribution électronique est en effet devenu un axe stratégique de développement pour les éditeurs de logiciels.

« Eptimum va être un partenaire essentiel pour commercialiser notre offre en téléchargement : Microsoft Office, Windows 7, Visio, Project, Expression Studio, Map Point et AutoRoute, explique Nelly Lafon, Online Sales Manager, Microsoft France. Nous souhaitons répondre aux nouveaux modes d’achats des particuliers et des professionnels adeptes de solutions informatiques en self-service ! La proposition de valeur va rapidement les séduire : sécurité de téléchargement, simplicité d’installation, sauvegarde garantie de licence et surtout utilisation immédiate. Ce partenariat est promis à un bel avenir puisque IDC prévoit que 18,4% des ventes seront dématérialisées en 2013. »

« La confiance que nous témoignent les équipes de Microsoft France au travers de ce partenariat nous conforte dans notre vision de l’évolution du marché de la distribution du logiciel en France. Cet accord va nous permettre de répondre aux besoins de nos clients et d’accélérer notre développement » souligne Olivier Ingles, Directeur Général d’Eptimum.

Eptimum qui a été créée en 2007 s'adresse aussi bien au Grand Public qu'aux revendeurs et aux entreprises. Spécialisée dans les logiciels de Sécurité, utilitaires et bureautique, Eptimum compte parmi ses partenaires Avanquest, BitDefender, Dr.Web, G Data ou Eset/Nod32.  (Source ITR News)

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